Increasing the Influx of Non-domestic Tourists to the Lillehammer-region. Elements of strategic importance

Lillehammer Turist AS (LT) has as an expressed ambition to increase the volume of foreign tourists to the region with 175% from 2010 to 2020. This report deliver a knowledge basis for assessing and carry into effect ambitions. There are three main sources of information entering this analysis: Interviews with tourism firms in the Lillehammer region, interviews with tour-operators and Innovation Norway and a review of international research on winter- and ski destinations. The main issues addressed are the competitive advantages of the region, what markets/segments have the highest future potential, and what measures are necessary to achieve a stronger position in foreign markets. The report is fairly concrete and specific in advising on growth strategy elements.